Kiki Zhang
Opinion
29 May 2023
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Over the weekend, the City of Beijing published a report entitled the ‘Beijing Internet 3.0 Innovation Development White Paper’. It does not indicate a move by China to embrace cryptocurrency, but the local government now seems keen for the metaverse to evolve beyond entertainment to everyday life and business. In terms of marketing, brands should be less technical and have fewer expectations of guaranteed sales in this unfamiliar marketing environment, B³ LAB’s Kiki Zhang tells WARC’s China Editor Jenny Chan.
